Position Overview

Lead branding and marketing at AHIS to drive the school’s growth.
This role is responsible for defining target student and parent segments and developing marketing strategies that communicate AHIS’s philosophy and educational value through a consistent brand. Through the planning and production of content—including photography, video, and written materials—and collaboration with external creators, this role drives both brand awareness and student enrollment.

Key Responsibilities

1. Targeting & Marketing Strategy

• Analyze and define target segments based on enrollment goals

• Plan and execute marketing initiatives to effectively reach these audiences

• Design acquisition funnels using channels such as the website, social media, and events

2. Brand Development

• Develop a brand narrative that articulates AHIS’s philosophy and educational value (e.g., Nature × Technology)

• Ensure consistency of brand messaging and visual identity across all external communications

3. Content Planning, Production, and Execution

• Plan content aligned with the brand narrative for the website, social media, and marketing materials

• Direct and execute the production of photography, video, and written content

• Collaborate with external creators (photographers, designers, etc.)

• Improve performance through SEO and data-driven analysis

4. Communications & Outreach

• Manage social media channels and content publishing

• Plan and operate school events and promotional initiatives

• Communicate the school’s activities and educational value to external audiences

5. Internal Collaboration (Japanese & English)

• Collaborate with the business team and teaching staff

• Manage external creators and oversee project timelines

Ideal Candidate Profile

• Enjoys working across both strategy and hands-on execution

• Able to create content while maintaining a strong sense of brand

• Proactive and capable of turning ideas into tangible outputs

• Able to work independently in a small, fast-paced team

• Resonates with AHIS’s educational philosophy and social mission

Required Qualifications

• Professional experience in marketing, communications, or branding

• Experience producing or directing content such as photography, video, or written materials

• Experience using web and social media platforms for communication and outreach

• Hands-on mindset with the ability to both plan and execute initiatives

• Strong communication skills in both Japanese and English

Preferred Experience

• Experience managing social media accounts

• Experience improving website performance or UI/UX

• Experience launching a new brand or service and driving awareness

• Experience in the education sector

• Understanding of IB or international education